Five options scored 1-10 across seven criteria. Scores reflect honest assessment against the goals: image-led premium positioning for Bay Area homeowners.
| Criterion | A Architectural Case Study | B Gallery Immersive | C Bento Archive | D Bento + Film Strip | E Editorial + Sparse |
|---|---|---|---|---|---|
| Visual Impact Stops you before reading a word | 7 | 9 | 9 | 10 | 8 |
| Credibility Signal Passes the premium Bay Area builder sniff test instantly | 9 | 7 | 8 | 8 | 10 |
| Gallery Showcase Does justice to 215 images across 6 major projects | 7 | 10 | 8 | 9 | 7 |
| SEO Structure Individual pages, proper headings, schema-ready | 9 | 7 | 8 | 8 | 9 |
| Client Navigability A 55-year-old homeowner finds what they need without confusion | 9 | 6 | 7 | 7 | 9 |
| Mobile Experience Translates to mobile without sacrificing impact | 8 | 5 | 7 | 7 | 8 |
| Differentiation Looks unlike any other contractor site | 7 | 9 | 10 | 9 | 7 |
| Total Score | 56 | 53 | 57 | 58 Winner | 58 Winner |
Recommended Winner
Option D scores highest on visual impact (10) and ties for best overall at 58. The bento grid stops visitors cold before a single word is read. The film strip detail page is unlike anything on the Bay Area contractor landscape. Individual project pages support SEO and give each project room to breathe.
If the goal is to communicate "we are not your average contractor" in under three seconds, Option D wins.
Strong Alternative
Option E ties D at 58 but wins on credibility (10) and client navigability (9). The editorial case study index paired with sparse detail pages communicates architecture-firm credibility. The "View Case Study" language and structured brief will resonate with architects and designers.
If Tabel wants to lead with referral-partner trust over visual drama, choose E.
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